Logitech collaborated with Virtue to elevate their Defy Logic platform targeting       creator communities, celebrating those challenging norms and rewriting the logic   of tomorrow. Seven diverse "Logicians" were featured, including Lizzo, Bretman   Rock, and Elsa Majimbo, showcasing how they use Logitech tools to thrive in their   endeavors and connect with their communities. Through photography and video     content crafted with Joshua Kissi and We Are From LA, we highlighted these     individuals' successes on their own terms, while also evolving Logitech's visual   elements, including a custom typeface inspired by Escher's artistry, to reflect a   forward-thinking perspective.